Each catalog is divided into 2 parts — “The Feeling” and “The Features”. Part 1 integrates the new Cadillac theme of "Dare Greatly” with cues from high fashion and aspirational settings. Part 2 focuses solely on the vehicle’s features, demonstrating a commitment to cutting edge design and innovation. These perfect bound books feature heavy matte pages with satin varnishes, UV coating and gatefolds to help highlight the luxurious appointments of each vehicle.
Cadillac’s “Dare Greatly” campaign looks to redefine the legendary brand in a way that stands out, yet is relevant in today’s luxury market. These print examples show Cadillac’s new brand-level national advertising that ran in various publications.