Redesign of the Publicis website which represents all offices in the North American region. Publicis New York is the flagship office of the North America network, which includes Riney in San Francisco, and Publicis and Publicis Modem offices in Toronto, Montreal, Seattle, Dallas, Indianapolis, Boise, Calgary and Windsor.

Hyatt Hotels was looking to improve the guest experience by better serving the needs of women and redefining the culture within the organization. The New Hyatt Experience focuses on health and wellness, improved communication and a host of new products and amenities. This micro-site communicates Hyatt’s new commitment to these values.

Client: Hyatt
Campaign: Hyatt Experience
Role: Art Direction
Agency: BBDO New York

Cadillac’s “Dare Greatly” campaign looks to redefine the legendary brand in a way that stands out, yet is relevant in today’s luxury market. These print examples show Cadillac’s new brand-level national advertising that ran in various publications in 2015. 

This portfolio website showcases the work of award winning architect, Jo Machinist.

Each catalog is divided into 2 parts — “The Feeling” and “The Features”. Part 1 integrates the new Cadillac theme of "Dare Greatly” with cues from high fashion and aspirational settings. Part 2 focuses solely on the vehicle’s features, demonstrating a commitment to cutting edge design and innovation. These perfect bound books feature heavy matte pages with satin varnishes, UV coating and gatefolds to help highlight the luxurious appointments of each vehicle.

Aflac wanted to celebrate people’s comebacks from an illness or injury. This microsite, iMadeAComeback.com, allows visitors to submit and share their comeback story as well as read and congratulate other people on their return. 

Client: Aflac
Campaign: Everyday Comebacks
Role: Art Direction / Design
Agency: Publicis New York

AT&T’s Digital Life allows customers to control and monitor their home via a smart phone, tablet or PC. Unfortunately, this new product has left pets scared and confused. We created an app that allows you to upload an image of your pet and animate them speaking about their Digital Life experience.

Client: AT&T
Campaign: Digital Life
Role: Design
Agency: BBDO New York

An extension of Hilton Hotels & Resorts' "Our stage. Your story." campaign to inspire travel and send the message that Hilton Hotels can be the starting point for your best travel moments.

This micro-site was designed to help organize your next business meeting through Hyatt Hotels. 

Client: Hyatt
Campaign: Hyatt Meetings
Role: Art Direction / Design
Agency: BBDO New York

A social media campaign to introduce Meditation Month to Hyatt’s Facebook and blog audience. We worked with director Brett Jutkiewicz to create 4 short films on the benefits of meditation during travel.

Client: Hyatt
Campaign: Hyatt Experience
Role: Art Direction
Agency: BBDO New York

Hilton’s Be @Play campaign focuses on the belief that you should “work hard but play harder.” Utilizing the DoubleTree digital billboard in Times Square, we created over 30 rotating messages inspiring tourists and New Yorkers to break their routines and travel. The billboard rotates 30 messages in a 7 minute loop.

An experimental social project that only grants entry to users with a verified Twitter account. Some notables who got through the front door: Jerry Bruckheimer, Ryan Seacrest, and Kim Kardashian. 342 verified accounts logged in and counting.

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