Hyatt | Her Experience
Understanding and embracing the unique challenges women face while traveling.
The Challenge
Addressing specific needs and pain points to create a more personalized, thoughtful, and inclusive hospitality experience for female guests.
The Solution
We developed a dedicated parallax website as a digital concierge, serving as a central hub for the initiative while utilizing social extensions to facilitate a direct dialogue with female travelers.
A Seamless Digital Concierge
The platform features an intuitive parallax design that guides users through curated service upgrades—from healthy dining options and forgotten essentials to wellness amenities—while integrating social components that allow Hyatt to listen and adapt to guest feedback in real-time.
Social Execution
By extending the conversation to social platforms, the campaign invited female travelers to share their personal insights, ensuring the brand’s offerings were driven by the community they aimed to serve.
Case Study
The Result
By prioritizing female travelers’ needs through social listening, the brand added targeted upgrades like healthier dining and curated amenities to improve their stay. This strategy boosted brand trust and engagement among women, creating a feedback-driven model that keeps the guest experience relevant.
Credits
Client: Hyatt
Campaign: Her Experience
Role: Art Direction, UI, UX
CD/Art: George Ernst
Agency: BBDO New York