Publicis | North America Website
A responsive website to unify the agency’s expansive network across North America and showcase its creative portfolio.
The Challenge
Publicis needed a cohesive digital identity that could integrate various regional offices while effectively highlighting diverse client work across all device types.
The Solution
The team designed a "Window Into the Network" featuring a dynamic grid-based interface and a mobile-first responsive architecture to ensure seamless content delivery.
A Window Into the Network
The homepage was reimagined as a dynamic gallery. We utilized a clean, minimalist navigation structure to ensure that the work—the agency’s primary currency—remained the focal point. Large-scale hero sections allowed individual campaign aesthetics to shine without competing with the site’s own UI.
Responsive by Design
In an industry that never stops, the site needed to be flawless on every screen. We developed a mobile-first grid system that preserved the impact of the agency's visual assets while ensuring that leadership bios, office locations, and career opportunities were easily accessible for talent on the move.
Connecting the Offices
To unify the North American network, we created modular regional pages that ensure a premium, consistent experience across every office location.
Attracting the Best
Immersive case studies and bold typography transformed the site from a basic hub into a powerful recruiting engine, positioning Publicis as the premier destination for top-tier talent.
Defining the DNA
To attract top talent, we designed a "Mission" section that brings the "Lead the Change" philosophy to life. Using bold typography and a clean three-column layout, we created a space that feels both authoritative and accessible.
The Result
The redesign successfully unified the agency’s DNA into a single, high-impact destination that attracts top talent and clearly communicates their creative capabilities to global clients.
Credits
Client: Publicis NA
Project: Website Redesign
Role: UI, UX, Design
Agency: Publicis