Memorial Hermann | Design Refresh
An overhaul of Memorial Hermann’s design language across all digital and advertising channels.
The Challenge
Memorial Hermann needed a cohesive brand identity and digital experience that humanized complex medical care across multiple physical and virtual touchpoints.
The Solution
The project established a "seamless digital front door" featuring 24/7 virtual care access and a consistent visual narrative centered on emotive, high-impact patient stories.
A Seamless Digital Front Door
We reimagined the web experience with a patient-first approach. The new design language balances modern utility with a human touch, ensuring frictionless navigation across all resources, from 24/7 virtual care to specialized treatments.
Patient Stories Front and Center
Print layouts let patient journeys lead. By pairing intimate photography with clean typography, we translated complex medical achievements into relatable human triumphs.
High-impact Visibility
To command attention throughout Houston, we developed bold Out-of-Home applications. From city centers and airports to public transit takeovers, this high-impact visual identity ensured the message of world-class care was impossible to miss.
The Result
A unified omnichannel presence was achieved through integrated web interfaces, mobile applications, and large-scale physical advertising that emphasizes human-centric clinical excellence.
Credits
Client: Memorial Hermann
Role: Art Direction & Design
CD: Alex Lea
Agency: Rokkan