Telemundo | FIFA World Cup
Social media campaign for Telemundo’s coverage of the 2022 FIFA World Cup.
The Challenge
Launch a high-energy World Cup campaign with a unified brand. Balance planned editorial with agile, real-time storytelling for live match engagement.
The Solution
A unified mobile-first design used bold visuals to deliver real-time highlights and insights, instantly engaging Instagram fans.
Capturing the Energy
By pairing dynamic motion reels with high-impact photography, we captured the legendary athletes and historic upsets that defined the tournament. The result was a social presence that felt as loud and vibrant as the fans in the stands.
A Unified Identity
To maintain a premium feel across hundreds of assets, we utilized a consistent "glass-morphism" design language and a signature hexagonal framing system. This ensured that whether a fan was looking at a player spotlight or a tournament stat, the content felt unmistakably Telemundo.
Real-time Storytelling
When the world is watching, speed is everything. We designed flexible templates that allowed us to push live score updates and match results to Instagram within minutes of the final whistle, keeping Telemundo at the center of the conversation.
The Result
The project successfully established a cohesive and recognizable digital brand for the tournament, fostering high levels of fan interaction through visually striking, timely content. By streamlining the production of real-time assets, the campaign maintained a constant and professional social presence throughout the global event.
Credits
Client: Telemundo
Campaign: World Cup coverage
Role: Art Direction
Agency: Havas