Current Group | Visual Identity
Current Group is a midsize agency focused on "earned-first" storytelling. Its new identity, "Always Forward. Never Settle," signals constant momentum.
The Challenge
Current Group needed a foundational identity to serve its mid size agency.
The Solution
We created a dynamic identity system and a fluid digital ecosystem designed to scale across diverse industries.
Dynamic Logo System
The bespoke wordmark features custom letterforms built around a continuous wave motif, symbolizing fluid, forward momentum. Designed for maximum versatility, the system includes a balanced vertical lockup for narrow applications and a precise, grid-aligned monogram that distills the brand’s flowing aesthetic into a highly compact mark.
Brand Narrative & Style Guide
More than just aesthetics, this guide codifies the organization's overarching spirit. It establishes a cohesive design language, pairing an evocative, nature-driven color spectrum with the structural clarity of modern sans-serif typography.
Seamless Digital Ecosystem
The corporate platform is engineered to scale flawlessly across all devices, delivering a cohesive user experience. The responsive corporate site works in tandem with bespoke social assets to ensure a consistent, impactful brand narrative wherever the audience engages.
Sizzle Reel
This high-energy reel showcases how Current Group blends earned-first storytelling with creative strategy, driving impactful campaigns for iconic consumer and health brands.
Brand Collateral
Thoughtfully designed collateral, from office stationery to branded lifestyle items, ensures a consistent and premium feel at every physical touchpoint.
The Result
The brand now possesses a professional, cohesive narrative that successfully unifies its specialized agencies under one flagship identity. The result is a scalable, future-proof system that ensures consistency across the entire holding company.
Credits
Client: Current Group
Project: Visual Identity
Role: Art Direction, Design, UI
CD: Dennis Greely, Jeff Leaf
CW: Stephanie Kodeck
Creative Support: Matt Erickson