We Speak Duchenne
An educational hub helping the Duchenne Muscular Dystrophy community understand the genetic science behind muscle loss.
The Challenge
Patients and caregivers needed a clear, supportive way to understand and manage the complex medical data behind Duchenne Muscular Dystrophy.
The Solution
We created "We Speak Duchenne," an ecosystem of digital resources, print guides, and a social media awareness campaign.
The Educational Hub
The website acts as the campaign’s central hub, featuring an intuitive interface designed for ease of use. It provides a welcoming environment where families and caregivers can seamlessly access educational resources and connect with the broader community.
A Practical Toolkit for Families
To make information tangible, we designed print materials as an accessible toolkit. Clean layouts and inviting visuals replace medical jargon with clear, digestible guidance, offering a supportive experience rather than a clinical one.
Social Media & Video Content
To reach people where they connect, the campaign utilized animated posts and short-form videos. These high-engagement assets captured attention in social feeds, driving awareness and inviting families into an ongoing conversation on Facebook.
The Result
We created a complete library of easy-to-use resources to help families facing Duchenne. By combining helpful website tools and clear print guides with real-life video stories from other parents, the campaign gave families the exact information they needed. Now, patients and caregivers have the knowledge and confidence to speak up, ask the right questions, and get the best possible care.
Credits
Client: NS Pharma
Campaign: We Speak Duchenne
Role: Art Direction, UX, UI, Design
Creative Team: Dennis Greely, Tony Colletti
James Askew, Sara Byun
Agency: dna Communications